Since our first restaurant opened in 1978, in the suburbs of Nagoya, Aichi Prefecture, many customers have enjoyed our delicious curry, which one can eat day after day without tiring of it, and the heartfelt service represented by our company motto, “Friendly, Quick and Enthusiastic.” Thanks to our customers, our number of restaurants has grown to more than 1,300 storefronts in Japan and overseas.
However, changes in the business environment have intensified in recent years. Businesses have faced risk in various forms, and the ways of thinking based on traditional thought processes and past successes are no longer enough. Already, our company is promoting the introduction of original menu items for each store, moving beyond the commonly perceived notions of the traditional, uniform, nationwide chain-restaurants, and undertaking efforts to increase the attractiveness of individual stores. Thus our company believes it is essential to share mid- and long-term goals, emphasize real customers and on-site perspectives, maintain the flexibility needed to adapt to daily changes, and demonstrate the proper judgment to make an effective decision for each situation. These are the qualities demanded of management.
Recognizing the situation as such, the Fourth Midrange Management Policy (June 2011 to May 2014) has selected “Adapting to Change and Creating Change” as its theme. By adapting to changes in the business environment, not only leaving what should be left and changing what should be changed but also creating our own changes, our company will respond to customer expectations and produce further development and growth.
Looking ahead, our company has identified the major goal of challenging our company to become a global-level company in the food industry. Thus we hope to disseminate the culture of CoCo Ichiban restaurants throughout the world. Our company continues the effort to realize its management principles in all countries, regions and societies, doing so with a deep sense of gratitude for our successes. We humbly ask for your continued support.